84 Backers - A Kickstarter Tale
Hi! @AvaAssistant here...
Premiums:
Why does NPR (National Public Radio) offer Premiums?
Because it works!
- I am an NPR Addict... so, I know their "Pledge Drives"...
During our (Fumbling Thru The Pieces) "Pledge Drives",
I would think to myself,
Would NPR do this?
Would NPR Say that?
- would NPR take off for a weekend to go to Palm Spring?
(and to that one, the answer is yes! (Smile))
- in an NPR "Pledge Break", that last about 5 Minutes,
there are a lot of words,
perfect for all of the content you will need in the “Twitter-verse”.
They stress the brand (NPR),
the content (why you come to NPR),
they tell you the difference between them
and anything else,
they "ask for your help",
and they tell you the Benefit to you...
and they offer you a premium, something unique-ly there’s...
We have autographed pictures, and DVDs,
opportunities to be on set,
phone call from our cast.
This is what we have that might be of value;
to someone that is a fan.
It shows that your pledge, has value, to us, and in return we have something of value to exchange...
Okay, okay!
~~ * ~~
The one thing I wrestled with
was statements like
"Well, if I can't get a dollar from you,
I don't know about Season 2!" -
Just bad!
Just not true!
Statements like this are just a reason to not trust in your commitment to the project!
- Our project was up on Kickstarter with "the full faith and confidence" that we would be funded (the end, period!!!).
And that does not include
"my new bald spot from pulling your hair out",
but we knew that if we worked on this (fundraising)
as hard as we worked on our project,
it would happen
- there is no chance that Season 2
would not be made
- and our 84 backers,
"You are right!, let's get this thing, done!"
~~ * ~~
And The Twitter-verse...
(not at the exclusion of any other Social Media sites...(smile)) –
The valuable thing you have
when it comes to the “Verse”
is the assistance that your team provides!
The people who will Re-tweet you,
who will say to their Following/Follower
- "Hey, here is something you should help with!”
These Fans and Friends will step up and help,
because they believe in what you’re doing!
The message you convey should start with the
"About This Project" section
of your Kickstarter -
build awareness of your efforts, goals,
the vision of what and where you are going.
“Take your message to all of the corners of the earth"
with the “Hash tag Searches” ( # ).
- Now, the danger here is in too much.
The phrase
"TAKE YOUR MESSAGE TO
ALL OF THE CORNERS OF THE EARTH"
has a lot more letters than
"REPEAT THE SAME THING"
(yep! a lot more letters... (smile)) –
There are those 'Thursdays'
when you cannot think of another way to describe the premiums that you have available.
That works!
Put what you have back out there.
But to put
"Donate XXXXxx YYYYyyy zzzZZZ"
every 5 minutes, all day for 21 days
- will alienate people...
Anyone in the 'Verse' for a very short period of time
knows that it can be tough to "invent" new thing,
all the time...
So, work with what you have.
Talks to your friends,
Listen to what other people are saying about your project,
go back to the Facts of your project,
and it will be fine!
Fumbling Thru The Pieces!!!! )
Lastly on this subject
"YOU HAVE TO ASK!"
- If you are not asking, what are you doing here? -
Okay, so you
- Tweet (140 Chars),
next Tweet (140 Chars),
Next-er Tweet (140 Chars),
and on and on
- but why are you telling me all of this? -
Heaven help me!
– “what do you want me to do?” –
be subtle, be blatant (without a threat or doubt),
but you must ask...
Oh! I was wrong! That was not the last thing...
(smile)
We talked about the site you are operating from, right - always, but always, but always mention the site...
So, you say " Fundraiser - for my project, please help!”
– Really! --
" Fundraiser - for my project, please help! #Kickstarter ”
at least I know you are,
I am hoping you are running something legit!
(smile)
- Always, always mention,
okay always, always, always mention
your Kickstarter or Indie-go-go site
- and the link.
~~ * ~~
The "Link"! –
is the start of every message you send out...
("I know! and the link is at the end, of the message!
Who knew!")
- Simply, I am asking you to do something,
and not giving you the tools to do it with,
if I leave out the link!
- Sometimes I will see something interesting,
and there is on link,
I move on!
(sorry, but true!)
- Sometimes I will see something interesting,
But If I have to go,
to 4 other links to find what you are talking about,
I am done...
(even if I find it…)
~~ * ~~
The link to the 'Action' you would like me to commit,
is need!
Since all links these day are “shrunk”,
telling me where I am going, gives me confidence that you are being honest with me…
and asking me to help,
it gets me to thinking that
I can help and be a part…
and mix it up a bit...
Use Different Themes, tones, in you message.
~~ * ~~
WOW! a lot to say about this... (smile)
Sorry, but I wish I could have found this when we got started...
-------------------------------------------------
Okay,
@AvaAssistant
(it' just the way of the world!)
Part 3 - The Referendum Movement! – 1 dollar, 1 vote!
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